case studies

Beach AdOpt Programme

The Beach, the east coast’s number one radio station, invited us to help it create a new brand for an annual marketing campaign aimed at attracting new advertisers. We came up with the name AdOpt and some dotty graphics to symbolise airtime “spots”. The campaign featured marketing and display materials to attract would-be advertisers to events at Great Yarmouth racecourse and Carlton Manor Hotel, where they could hear about three compelling ad packages. The AdOpt campaign was so successful it was taken up by the Beach’s sister stations – Ipswich-based Town FM and North Norfolk Radio.