case studies

Famous face fronts swimming campaign

Olympic swimming gold medallist Duncan Goodhew features on the front cover of the latest edition of Waveney District Council’s In Touch newsletter, designed and print-managed by TMS Media.

He was promoting free swimming sessions for under-16s and over 60s at the council’s indoor pools at Bungay and Lowestoft. A trial run in 2008 proved so successful it was decided operate a two-year scheme, starting in April 2009.

In Touch is distributed to more than 50,000 homes in Waveney.