The East of England Energy Group's (EEEGR) new branding was quietly unveiled in the grandest of surroundings in February 2011. The organisation's new look formed the backdrop to a reception at the House of Commons, where Government ministers, MPs and senior figures from the UK’s energy industry heard the East of England promoted as a world-leading energy hub.
TMS Media worked with EEEGR for several weeks to create a bold new concept for the organisation's branding. The red and black designs succeeded the familiar green and black image created by TMS when EEEGR was formed in 2001.
The first items to be rebranded were EEEGR's exhibition stands, quarterly magazine and business cards - all required for the Westminster reception, for which we also arranged and managed the media coverage. Since then we have designed and supplied a whole range of other marketing collateral, including a complex new website serving as EEEGR's principal communication hub.
