A half million pound contract with one of the leading street light companies in the UK is the latest boost in a busy year for Electrical Testing Ltd.
More than 25 new jobs have already been created by the Norfolk-based company this year. But far from resting on its laurels, it has just unveiled a more dynamic image which will include eye-catching new livery for all 50-plus vans, a modern rebranded website and a much sharper marketing and communications programme.
The new one-year contract on the South Coast is the latest feather in the cap of a company which specialises in electrical testing of streetlighting columns.
The new work is part of a wider 25-year PFI (Private Finance Initiative) project involving up to 250,000 columns and other lighting installations to be inspected and updated or replaced - so the company is hopeful of a longer-term deal.
"We're bucking the economic trend with turnover nearly doubled to £3m in the last three years," said managing director Simon Hobbs. “But we intend to use that as a launchpad for even better things.
“There’s no real secret to our growth and development. It's basically down to hard graft and long hours in winning orders and then making sure we always do the best possible job.
"Around half of our expansion is through new customers, many generated by word of mouth. That’s why, with the help of TMS Media, of Great Yarmouth, we are giving Electrical Testing a more modern image and improving our communications."
"We have new corporate data folders, regular e-newsletters to clients and monthly news updates to staff, many of whom work away from Norfolk, right across the UK. We are still a family firm at heart, our roots go back more than 40 years and we want everyone to share our success story and help us develop further in future," said Mr Hobbs.
Operating from its Acle Bridge headquarters, the company's core business is electrical inspection and testing but it also specialises in underground cable fault finding or route tracing, thermographic surveys and both internal and external training programmes.